Summary
Carlye Jane Dougherty was the Executive Editor of Legends for three annual editions: the 20th Anniversary Edition in 2009, the celebrated 2010 edition and during the landmark, 2011 edition, when Legends changed to a larger format and the page count increased from 184 to 220.
The ad sales team CjD brought together as Executive Editor in 2010 was instrumental in funding the format change in 2011 which still stands today.
The following portfolio contains the stories, ads & behind-the-scenes making of Kiawah Legends 2011, 2010 & 2009.
Kiawah Island Legends Magazine, Charleston, SC Dec 2008-Feb 2011
Executive Editor
Managed all facets of magazine production for three volumes of Legends.
Worked with key members of Kiawah Development Partners' executive and marketing teams to determine objectives of the magazine and article content.
Directed, created and edited copy.
Assigned & contracted writers, graphic designers & photographers for each article.
Coordinated and art directed photo shoots, determined shoot locations, managed production schedules, hired and contracted assistants, models, stylists, makeup artists, and coordinated logistics with Kiawah Island staff & security.
Trafficked creative materials for editorial and advertising both internally and off-site printing house.
Designed layouts and ads, edited copy and wrote multiple articles.
Managed $125K creative budget and ad sales team of four.
Created an online version of magazine for Volumes 20 and 21 with video and interactive components.
Kiawah Island Legends 2011
Vol 22
Kiawah Island Legends 2011
Vol 21
Kiawah Island Legends 2011
Vol 20 + 20th Anniversary Edition